McCain's VP Mate

We’ve touched on this before. It’s the SANDWICH PROTOCOL OF ACTIVE MANAGEMENT or SPAM. It’s critical to leadership and it’s important for staying loose in a proper way. What you do is treat the coming selection for VP in a sandwich manner. In other words you know precisely whom you will select. That’s the bread. The inside of the sandwich is not having a clue who you’re going to ask. Let’s say you choose Oprah Winfrey in a month or so. From that it would appear that you knew what you were doing. But then you change your mind in five or six days and choose Condoleeza Rice instead. You would appear uncertain for a period of time but then folks would settle down. That would be the middle of the sandwich—not knowing. But then it’s back to Oprah, and back to Rice. People would say to McCain how come you’re doing this? All he has to say is that he’s changed his mind as in “I don’t feel good about this.” And then do that four or five times. He can do it. He’s the nominee.

Remember, to make a good sandwich you’ve got to have a measure of knowing and then a dash of not having a clue. Changing back and forth gives you this aura. People love it. It’s entertaining, like seeing a tennis ball go back and forth, back and forth. People love uncertainty. It’s like a circus. It also gets the whole country going nuts thinking, hey this McCain is after a woman. ‘And a black babe besides. But then they don’t really know because he’s so undecided. But it all works for his good since in this uncertain yet certain going back and forth folks come to see him as making some pretty sure and unsure decisions slapped right next to each other as in SPAM.

In other words he knows but yet he doesn’t know and yet the subjects of his choosing are the right kinds of people that will bring him the presidency. Who’ll argue about Oprah? No one. Or Rice. No one again. Rice can beat anyone Hillary could throw at McCain and Oprah too would slip into office no matter who Obama had. Even if Oprah hasn’t given the Vice Presidency one bit of thought, she could do it. We know Rice can. But Oprah could too. McCain and either Oprah or Condoleeza could beat the heck out of any combo of Obama and Clinton, merely by McCain showing a huge element of uncertainty on the outside with a nice filling of certainty on the inside. ‘Want a sandwich?